Maria Edwards
Brand and Product Designer
Hey there!
Design project development and product design for home brands, has been my passion in the last 15 years.
Briefing tendencies, ideation, storytelling, development of products from concept to shelf and follow the entire production chain is very satisfying!
I love meeting design + technology, creating innovation and using technology to create a more sustainable environment and a better place to live.
Projects
Pattern Design
Product Design
Packaging
Visual
Communication
Clients
Pattern Design
This process involves the development of repeated motifs or designs arranged in a particular layout. These patterns can be applied to various surfaces, including textiles, wallpapers, ceramics, and digital interfaces, to enhance aesthetics and functionality.
Motifs, systematic repeats, scale, color, composition and application must be perfectly studied.
Pattern design is a versatile and dynamic field that combines artistic expression with technical proficiency to create visually captivating and functional designs for various purposes.
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A product collection is a curated series of designs created to tell a story — one that connects concept, material, and culture. Each collection blends creativity and functionality, offering products that resonate with a cohesive aesthetic and a strong sense of place.
Rooted in a background of textile design, many of my collections have focused on the home and interior sector, where texture, color, and craftsmanship come together to create distinctive environments. In recent years, my work has expanded into broader product development, exploring new materials and applications while maintaining a clear emphasis on local identity and cultural value.
Each collection is developed through collaboration with local creators and artisans from Chile and across South America, celebrating regional techniques, narratives, and traditions. The result is a product line that not only meets market expectations but also brings authenticity, storytelling, and a sense of belonging to contemporary design.
Product Design
Textile Collections
Bedding and Homeware Retail Brands
Product Developments
Fragrances ULMMO, Esencia Andina
Tablecloth Linen ULMMO
Wooden Accesories ULMMO
ULMMO Stainless Steel Knife
Coasters ULMMO
Bird Mugs ULMMO_ Colección Claudio Gay
Leather Bags ULMMO
Sheep Skin ULMMO /Ponchos / Hats and Necessiare
Leather Notebook ULMMO
Bandanas ULMMO
Tote Bags ULMMO_ Pacific Fish
ALMA CHILENA brand: Beer Pint_ Chilean Cities
MAYNA brand: Silk Scarfs and Accesories
Souvenir Design_ Museo del Inmigrante_ Valparaíso, Chile
Packaging
Packaging is the process of creating the exterior appearance of a product with the aim of attracting consumers, protecting the product, and conveying important information about its contents. It involves strategic decision-making regarding the materials, shapes, colors, graphics, and typography used to ensure that it aligns with the brand identity and communicates the intended message effectively.
Packaging design is a multidisciplinary field that combines elements of graphic design, industrial design, marketing, and branding to create visually appealing, functional, and informative solutions that enhance the consumer experience and drive sales.
Visual Communication
Visual communication is a dynamic and versatile field that encompasses a wide range of disciplines and techniques. Whether used for branding, advertising, information design, or user experience, visual communication plays a fundamental role in conveying messages, shaping perceptions, and engaging audiences in today's visually driven world.
It is a powerful tool used in various fields, including graphic design, advertising, marketing, and multimedia, to communicate messages effectively and engage audiences visually.
